Cold Pumas - Jela
This is the video for Cold Pumas’ Jela, the first release on Hungry For Power records, the label I run.
I travelled with the band when they played at the Offset Festival in September, filming it all on a Sony EX1.
Back in the summer I’d written a bit of software that takes sound and video files as inputs and then manipulates the order of the video frames in relation to the amplitude of the sound. Or, to put it another way, the image jumps forward every time the kick drum’s hit. I showed a demo of this to the band when we were first talking about putting a record out and they really liked the idea. So this became integral to the video.
It still needed a framing device and a sense of progression so they suggested I accompany them to the festival. From there the idea emerged of a DIY Range Life prior to the synesthesia of their performance. Which is pretty much what happens.
I’ll go into more detail about the techniques used in another post…


